Michael A. Peterson

Michael has had two passions his whole life; business and writing. The former is what led him to start his franchise consulting company Franchise Beacon and the other led to this book.

Michael started working at a young age. He quickly learned that he had a knack for communication, which in turn became a skill in, and finally a passion for sales. By the young age of 17, he was managing a small sales and marketing company in Billings, Montana, and by the time he was 18 he had been vested as a partner and was running offices in Helena, Billings, and Great Falls Montana for the company.

If you would like to learn more about the author, consider checking out his full profile or listen to his recent interview with Franchise Interviews.